Privacy Policy

1. General Information

Protecting your personal data is important to me. This privacy policy explains what data is collected on my website, how it is used, and what rights you have regarding your data. I process your data solely in compliance with applicable data protection laws, particularly the General Data Protection Regulation (GDPR).

2. Data Controller

The responsible party for data processing on this website is:
Luise Bornkessel
Birkenstraße 10
10559 Berlin
illustration.luisebornkessel@gmail.com

3. Collection and Storage of Personal Data

Automatically Collected Data:
When you visit my website, the following data is automatically collected by my server or third-party providers:

  • IP address of your device

  • Date and time of access

  • Browser and operating system used

  • Referrer URL (the previously visited website)

This data is used solely to ensure the smooth operation of the website and to improve my services.

Data Provided by You:
Personal data is collected only when you actively provide it, such as:

  • When filling out a contact form

  • When signing up for my newsletter

  • When placing an order

This data is processed only to the extent necessary for the respective interaction.

4. Use of Collected Data

I use your personal data for the following purposes:

  • Processing inquiries, orders, or requests

  • Providing and optimizing the website

  • Sending newsletters (with your explicit consent)

  • Analyzing user behavior to improve my services (e.g., via Google Analytics)

  • Fulfilling legal obligations

5. Sharing Your Data

Your data will not be shared with third parties without your explicit consent, except:

  • To process orders (e.g., shipping providers, payment processors)

  • To third-party services like Google Analytics (see section 7)

  • When required by law

6. Cookies and Tracking Technologies

My website uses cookies to provide certain functionalities and improve the user experience.

  • Essential Cookies: These cookies are necessary for the proper functioning of the website.

  • Analytics and Marketing Cookies: These cookies help me analyze your behavior on the website and improve my services.

Your Control:
You can disable or delete cookies at any time through your browser settings. You will be asked for your consent to optional cookies when you first visit the website.

7. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to analyze your use of the website. The information generated by the cookies about your use of this website is usually transmitted to and stored on a Google server in the USA.

I have activated IP anonymization, so your IP address is shortened by Google within the EU/EEA before being transmitted to the USA.

Purpose of Processing:

  • Analyzing user behavior

  • Optimizing my services

Opt-Out:
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.

For more information, see Google’s Privacy Policy.

8. Social Media Buttons

My website includes links to my social media channels (Instagram, Facebook, LinkedIn, and YouTube). Clicking on one of these links will take you directly to the respective platform.

Please note that clicking these links does not transfer any data from my website to these platforms. Once you visit the platform, their respective privacy policies apply:

9. Newsletter

If you sign up for my newsletter, I will store your email address and, if applicable, your name to send you regular updates and offers.

Unsubscribe:
You can unsubscribe from the newsletter at any time by clicking the unsubscribe link in one of my emails or by contacting me directly. After unsubscribing, your data will be removed from my newsletter database.

10. Your Rights

You have the following rights regarding your personal data:

  • Access: Request information about the data I process.

  • Correction: Request the correction of incorrect data.

  • Deletion: Request the deletion of your data, provided no legal retention requirements apply.

  • Objection: Object to the processing of your data.

  • Complaint: File a complaint with a supervisory authority.

11. Changes to the Privacy Policy

I reserve the right to amend this privacy policy to reflect new legal requirements or changes to my services.

12. Contact

If you have any questions or wish to exercise your rights, you can reach me at:
illustration.luisebornkessel@gmail.com